It doesn’t matter what you do these days, we all know that creating, sharing, posting, and using content is no longer a fad, trend or nice-to-have. It’s part of this reality and ain’t going anywhere.
And for most people finding and creating content consistently is the bain of our existence.
One of the ways that I tried to beat the system was purchasing PLR - “Public Label Rights” - which is content that you are free to repurpose in any way you choose and use. Basically there’s no copyright on it which means that other people who are prolific copywriters, create an abundance of content in a multitude of niches and sell it to you to restructure it for ebooks, blog posts, etc.
When I first learned about this, I was ecstatic. Over the moon. Problems solved. Until I discovered something totally shocking.
All of the content that I had purchased in the self-help niche, which was a lifetime package, included an enormous amount of copy on every topic you could possibly imagine on personal development, was the same shit that everyone else writes about and at first glance, it might seem like gold…
Articles, tweets, ebooks, presentations, that included daily affirmations, goal-setting checklists, visualization exercises, meditations, ways to stay positive, be positive, and on and on it went.
Now this might sound to some like I had struck gold, but after over 15 years of ferociously studying, consuming, applying self-help/mastery modalities, techniques, etc. I know what works and what doesn’t and I have subsequently found what really does.
So whilst I thought that I could easily start repurposing all this amazing new content, I couldn’t. Well, that’s not true. I COULD HAVE.
But I didn’t choose to. Why? Because I didn’t want to perpetuate the lies.
I could have easily created a ton of different information products and made bank doing it and some people may have really enjoyed consuming it, but it wouldn’t be fun for me to know that those people really looking for something different and that works, would be disappointed yet again buying into the same old, same old.
90% of the self-help strategies out there are mostly rehashed and designed to keep you in judgment of yourself, others, and don't actually equip and empower you to know what you know. They keep you buying into the limitation, lie and significance of form, structure and answers, which can prevent you from choice, possibility, and awareness of what else is possible.
So, the next time you read a blog post, ask yourself how light it makes you feel when reading it. Whatever is light is true for you, and whatever feels heavy is a lie.
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